SJCAM Official Store
SJCAM is a legendary Chinese brand that gained fame with the SJ4000 model. Currently, the store offers a wide range of affordable action cameras, from classic 'GoPro' style models to innovative, miniature vlogging cameras and security (body cam) solutions.
Popular items
Advantages
Rich equipment
One of SJCAM's greatest values is that (unlike GoPro or DJI) the camera box usually already includes a large number of mounts, adhesive bases, waterproof cases, and frames, allowing you to start filming immediately.
Innovative formats (C-series)
The brand is successfully developing the C100, C200, and C300 series – these are long, lightweight 'thumb-sized' cameras that are ideal for TikTok content creators, for chest mounting, or for discreet carrying.
Dual-screen models
The latest flagships (e.g., SJ11 Active or SJ10 Pro) offer a front color screen at a significantly lower price than competitors, which is critical for vloggers to see themselves in the frame.
Price category
SJCAM fills the gap between very cheap 'no-name' Chinese knock-offs and expensive brands. For 100-150 EUR, you can get a very decent 4K image.
Disadvantages
App stability
The SJCAM Zone mobile app has historically been the weakest link. The Wi-Fi connection tends to drop, file transfers can be slow, and the app's interface is not as polished as those of major brands.
Audio quality
The built-in microphones are mediocre, often suffering from wind noise. For good sound, an external microphone is often necessary (which must be purchased separately, and not all models support standard USB-C passthrough).
Poor performance in the dark
Like most action cameras with small sensors, SJCAM products struggle in low light. Video becomes grainy (noisy) much faster than with more expensive counterparts.
FAQ
Do SJCAM mounts fit GoPro cameras?
Yes, SJCAM uses the universal 'two-lug' mounting standard, which is fully compatible with GoPro, DJI Osmo Action, and most other action camera accessories.
Can SJCAM cameras be used as a webcam for a computer?
Yes, most models (e.g., C200, SJ8 Pro, SJ11), when connected to a computer via USB cable, offer the 'PC Camera' or 'Webcam mode' menu. This is a good alternative to cheap laptop cameras.
How does the SJCAM C300 differ from ordinary 'GoPro' style cameras?
The C300 is a modular, vertical design camera. It is smaller, lighter, and designed for social media content creation (TikTok/Reels/Shorts), easily attachable to clothing with a magnet or clip.
Are the cameras waterproof without a case?
It depends on the model. Newer models, such as the SJ10 Pro and SJ11 Active, are waterproof on their own (up to 5-10m). Older models (SJ4000, SJ8) require the use of the included transparent plastic housing.
Which model to choose for a motorcyclist?
Motorcyclists are advised to choose models with external microphone support and good stabilization, such as the SJ10 Pro or SJ8 Pro. The A20/A50 series (Body cam) is also popular for use as a recorder.
Summary
SJCAM Official Store is a great place to buy your first action camera, a camera for a child, or a spare camera for risky shots (e.g., on a car bumper). If you don't need Hollywood-level stabilization and perfectly polished software, this is a rational choice.
Action Plan for Buyers
Check the type of stabilization
Choose models with 'Six-Axis Gyro Stabilization' (EIS). The cheapest models without a gyroscope will produce very shaky and unwatchable video.
Purchase a U3 class memory card
SJCAM cameras are very demanding of MicroSD cards. Use only cards from well-known brands (SanDisk, Samsung) with U3 or V30 marking, otherwise the video will stutter or not record.
Update Firmware Immediately
Upon receiving the camera, visit the official SJCAM website. The latest software often fixes bugs and improves image quality, which may not be installed at the factory.